Showing Tag: "pr" (Show all posts)

What is PR? Social Media is it.

Posted by Fiona Posell on Sunday, March 30, 2014, In : Magical Marketing 
We all know that the silos of marketing have melded together over the past 10 years.  I just read this description of Social Media.  Replace Social with PR and you know all there is to know.  PR is a tremendous art, that has long been unrecognized because it is earned, rather than paid for. Traditional marketers didn't know how to "earn" consumer attention because they didn't need to know.  They left that to the PR pros, preferring instead to spend hefty $$ against advertising.  "....But it...
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Thanks To The Los Angeles Times for covering our client Red Walnuts

Posted by Fiona Posell on Tuesday, November 27, 2012, In : The next big thing 
David Karp remains the King with good reason.  Great coverage of Sanguinetti Farms, growers of Red Walnuts in Linden, CA.  Get some while they last!
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Thanks To The New York Times for covering our client Red Walnuts

Posted by Fiona Posell on Tuesday, November 27, 2012, In : The next big thing 
Thanks for "Seeing Red Inside the Shell" on November 6, 2012.  Red Walnuts are available now!
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Thanks Gourmet for covering our client Red Walnuts

Posted by Fiona Posell on Tuesday, November 27, 2012, In : The next big thing 
Great work Jane in securing this coverage for Red Walnuts and Baldor Foods.

Gourmet Live Blog

Just In Time For Holiday Bakers: Red Walnuts!

Red Walnuts

Photo: Kemp Minifie

If ever there was a perfect nut for the December holidays, it’s the red walnut. The skin covering the creamy white nutmeat is almost uncanny in its deep, beaujolais-red color. You might be tempted to think someone got frisky with a bottle of red dye, or suspect that there’s ...


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Sarah Palin becoming a professional journalist??

Posted by Fiona Posell on Monday, January 11, 2010, In : The Media World in Which we Live 

Sarah Palin Reported to Join Fox News as a Contributor

Sarah Palin has reportedly signed on as a contributor to Fox News. NYT's Media Decoder had the scoop.

"Many suspected that when Ms. Palin retired as the governor of Alaska last summer she was doing so to pursue some sort of career in television. The Fox News deal, however, would not seem to be all encompassing, and would appear to give her room for other pursuits, as well," NYT reports.



























































































































































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I wanna be the next POM Wonderful

Posted by Fiona Posell on Wednesday, August 5, 2009, In : Magical Marketing 
So you wanna be the next POM Wonderful eh?  You're talking to me because you know that I was responsible for Corporate Communications for POM, working as part of the management team for 6 years.  You think you know how much the "non-paid for" marketing efforts, for which I was responsible, (read management of media relations, public relations, social media, health & wellness marketing, customer service, event integration, brand promotions, brand partnerships, recipe development, international...
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Social Media - Stirring up traditional media issues!

Posted by Fiona Posell on Tuesday, July 28, 2009, In : Social Media 
The more experienced we are, the more life repeats itself - right?  Mommy bloggers.  Love 'em.  Vocal and increasingly perceived as powerful in their sphere of influence, at least by marketers.  But when you listen to their complaints about being contacted inappropriately by marketing & PR firms, about being pitched off topics and then you hear the complaints on the other side about them not maintaining the "chinese wall" that exists between editorial and advertising content and their prefere...
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Founder. Produce Communications Inc.


Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings. I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.