Posted by Fiona Posell on Tuesday, September 13, 2011,
Thanks Mediapost for this post By Chris IafollaTuesday,
September 13, 2011
In The Year 2018:
Planning Your Marketing For The Next Seven Years (Sort Of)
On Aug, 15, Facebook
rolled out a significant change to its platform that many thought would be the
death knell of pharmaceutical Facebook pages. Until that point, Facebook
allowed pharmaceutical companies to disable commenting on their pages through a
"whitelisting" process. In a reverse of course, Facebook now only
allows that functio...
So you wanna be the next POM Wonderful eh? You're talking to me because you know that I was responsible for Corporate Communications for POM, working as part of the management team for 6 years. You think you know how much the "non-paid for" marketing efforts, for which I was responsible, (read management of media relations, public relations, social media, health & wellness marketing, customer service, event integration, brand promotions, brand partnerships, recipe development, international... Continue reading ...
Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings.
I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.