I blogged about the changing tide and attitudes towards salt and its addition to foods. Now, after a visit to Costco, I was horrified to see that raw chicken is being sold with added salt. When did this happen? How did this happen? Anyone? Costco?
Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings.
I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.