Posted by Fiona Posell on Tuesday, July 28, 2009,
The more experienced we are, the more life repeats itself - right? Mommy bloggers. Love 'em. Vocal and increasingly perceived as powerful in their sphere of influence, at least by marketers. But when you listen to their complaints about being contacted inappropriately by marketing & PR firms, about being pitched off topics and then you hear the complaints on the other side about them not maintaining the "chinese wall" that exists between editorial and advertising content and their prefere... Continue reading ...
Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings.
I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.