The more experienced we are, the more life repeats itself - right?  Mommy bloggers.  Love 'em.  Vocal and increasingly perceived as powerful in their sphere of influence, at least by marketers.  But when you listen to their complaints about being contacted inappropriately by marketing & PR firms, about being pitched off topics and then you hear the complaints on the other side about them not maintaining the "chinese wall" that exists between editorial and advertising content and their preference to write positive reviews rather than piss off those with whom they are establishing a relationship - how many of us out there are left with one big question in our minds..........

And, what's new?

Mommy bloggers are entrepreneurs entering the world of publishing.  They are highlighting age old issues.  As a marketing and PR professional with over 20 years experience, I can tell you point blank........all these issues bring to the surface is the importance of understanding your audience, reading their published material and treating them to respectful, relevant pitches.  The divisions between social and traditional media relations are not as mind boggling as many would have you believe.  The rest (as they say) is history.