Showing category "Magical Marketing" (Show all posts)

What is PR? Social Media is it.

Posted by Fiona Posell on Sunday, March 30, 2014, In : Magical Marketing 
We all know that the silos of marketing have melded together over the past 10 years.  I just read this description of Social Media.  Replace Social with PR and you know all there is to know.  PR is a tremendous art, that has long been unrecognized because it is earned, rather than paid for. Traditional marketers didn't know how to "earn" consumer attention because they didn't need to know.  They left that to the PR pros, preferring instead to spend hefty $$ against advertising.  "....But itâ€...
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I wanna be the next POM Wonderful

Posted by Fiona Posell on Wednesday, August 5, 2009, In : Magical Marketing 
So you wanna be the next POM Wonderful eh?  You're talking to me because you know that I was responsible for Corporate Communications for POM, working as part of the management team for 6 years.  You think you know how much the "non-paid for" marketing efforts, for which I was responsible, (read management of media relations, public relations, social media, health & wellness marketing, customer service, event integration, brand promotions, brand partnerships, recipe development, international...
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Founder. Produce Communications Inc.


Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings. I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.