We all know that the silos of marketing have melded together over the past 10 years.  I just read this description of Social Media.  Replace Social with PR and you know all there is to know.  PR is a tremendous art, that has long been unrecognized because it is earned, rather than paid for. Traditional marketers didn't know how to "earn" consumer attention because they didn't need to know.  They left that to the PR pros, preferring instead to spend hefty $$ against advertising.  "....But itâ€...
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