What is PR? Social Media is it.

March 30, 2014
We all know that the silos of marketing have melded together over the past 10 years.  I just read this description of Social Media.  Replace Social with PR and you know all there is to know.  PR is a tremendous art, that has long been unrecognized because it is earned, rather than paid for. Traditional marketers didn't know how to "earn" consumer attention because they didn't need to know.  They left that to the PR pros, preferring instead to spend hefty $$ against advertising.  "....But it’s also true that a central part of social media’s value proposition has always been that tantalizing prospect of “earned” media. The idea that when brands make the effort to play with consumers on a level social playing field, they can reap benefits in the form of greater exposure and incremental reach, free of cost, if only they can produce the right content in the right context." Thanks Erik Sass at Mediapost for this quote!
 

Thanks To The Los Angeles Times for covering our client Red Walnuts

November 27, 2012
David Karp remains the King with good reason.  Great coverage of Sanguinetti Farms, growers of Red Walnuts in Linden, CA.  Get some while they last!
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Thanks To The New York Times for covering our client Red Walnuts

November 27, 2012
Thanks for "Seeing Red Inside the Shell" on November 6, 2012.  Red Walnuts are available now!
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Thanks Gourmet for covering our client Red Walnuts

November 27, 2012
Great work Jane in securing this coverage for Red Walnuts and Baldor Foods.

Gourmet Live Blog

Just In Time For Holiday Bakers: Red Walnuts!

Red Walnuts

Photo: Kemp Minifie

If ever there was a perfect nut for the December holidays, it’s the red walnut. The skin covering the creamy white nutmeat is almost uncanny in its deep, beaujolais-red color. You might be tempted to think someone got frisky with a bottle of red dye, or suspect that there’s ...


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News that impacts dietary supplement marketing

September 13, 2011

Thanks Mediapost for this post By Chris Iafolla Tuesday, September 13, 2011

In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)

 On Aug, 15, Facebook rolled out a significant change to its platform that many thought would be the death knell of pharmaceutical Facebook pages. Until that point, Facebook allowed pharmaceutical companies to disable commenting on their pages through a "whitelisting" process. In a reverse of course, Facebook now only allows that functio...


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Why are we adding salt to raw chicken?

April 20, 2010
I blogged about the changing tide and attitudes towards salt and its addition to foods.  Now, after a visit to Costco, I was horrified to see that raw chicken is being sold with added salt.  When did this happen?  How did this happen?  Anyone?  Costco?

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An alternative to plastic surgery?

January 13, 2010
Take Away Their Salt; Just Don't Tell 'Em You'...
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Sarah Palin becoming a professional journalist??

January 11, 2010

Sarah Palin Reported to Join Fox News as a Contributor

Sarah Palin has reportedly signed on as a contributor to Fox News. NYT's Media Decoder had the scoop.

"Many suspected that when Ms. Palin retired as the governor of Alaska last summer she was doing so to pursue some sort of career in television. The Fox News deal, however, would not seem to be all encompassing, and would appear to give her room for other pursuits, as well," NYT reports.



























































































































































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It’s A Barbecue Sauce And A Spray Cleaner! Keep away from pets and small children!

January 5, 2010
This post was written by Kendall Ross,a creative agency - clever, fun and smart!  Here is a link to their blog http://hellokendallross.com/2010/01/04/its-a-barbecue-sauce-and-a-spray-cleaner/

It’s A Barbecue Sauce And A Spray Cleaner!

January 4, 2010

All that's missing is a Mr. Yuk sticker!

Flicking through a recent issue of Food & Beverage Packaging, I stumbled across this new packaging for barbecue sauce and nearly fell off my chair. At first I thought it was a tribute to the...


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Founder. Produce Communications Inc.


Passionate about the power of public relations (communicating with relevance to all key audiences - not just the media,) I've a lot to share about this much maligned, mis-understood and under-utilized profession. If you face daily communication challenges; as a business owner or head of a corporate communications, PR or marketing department, you'll probably enjoy my insights, rants and musings. I'm particularly excited by social media. But not for the reasons you might expect. Not as a tool in and of itself but because it is sparking age-old and very important debates and increasing awareness and respect for the public relations function. At a time when we run the risk of being even more bamboozled by marketing speak, my mission remains to offer some clarity of thought and a smidgen of humor.